When Call of Duty: Modern Warfare III launched, Activision Blizzard teamed up with us to help fans skip work on release day by introducing a Sick Day Grant that covered the first unpaid sick leave day. To apply, fans completed three custom Call of Duty missions on our campaign site. The result? 1,500+ applications, 17M+ reach, and global buzz from Sweden to Reddit.

The campaign was nominated and awarded diplomas in both PR and Innovation at Guldägget, Sweden’s top creative awards.

Project at Wenderfalck

Web design
Social Media layout

2024