Deaubonne
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Can Graphic Design help solve problems of sustainability?
A project working towards the fifth of the Sustainable Development Goals, gender equality.The idea of Deaubonne came from looking at how women’s life-long experiences of being judged by their appearance affect how they live and how they are seen when taking on different tasks in life. Feminism and beauty is a big and complex topic, I believe the makeup industry plays a role in making a difference.
I wanted to create a makeup brand focusing on creativity and diversity rather than perfection and normative beauty.
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University project
Packaging design
Brand identity
Print
3D modeling -
2020
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Design was developed to dissociate from the normative visual language competitors in the field use. Features such as bright colors and bold typefaces were exchanged with b/w and clean surfaces to let the color and the information of the actual product stand out. Usage of real pictures gave opportunity to show authenticity and diversity.
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